Pita Way

Pita Way brought me on retainer to help modernize their digital presence and create a consistent flow of high-quality content. They needed someone who could show up on camera with personality and operate behind the scenes as a strategist—building content systems, creating a content bank, and helping shape one of their most successful social campaigns to date.

What I did

I serve as both an on-camera independent contractor and a social media strategist.
My work includes:

  • Filming and producing ongoing TikTok + Reels content
  • Building a robust content bank for the brand
  • Storytelling pieces for community events 
  • Developing creative concepts that match current trends while staying true to brand voice
  • Creating performance-driven assets that have significantly improved engagement and visibility
The Results

Within the first 30 days, I helped launch one of their most successful social campaigns to date. Engagement increased, brand visibility grew, and the new content system positioned Pita Way to stay consistent and relevant across platforms.
My role continues to evolve as I support both the creative execution and the strategic growth of their social media presence.

Deliverables

Social content (videos + stills)
Content library creation
On-camera talent for campaigns + ads
Strategy development and creative direction
Community-focused promotional content

Services

Creative DirectionSocial Strategy

Other Work

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