CONTENT CREATOR
STRATEGIST
INFAMOUS MAMA
MEDIA
MEET THE CREATOR
I’m Erika – content creator, strategist, and the face behind Infamous Mama Media. My career didn’t start in a studio. It started in the chaos between school drop-offs, grocery runs, and the tiny pockets of time moms learn to create for themselves.
What began as showing up on TikTok for fun turned into something bigger: a community, a creative identity, and a career built on real connection.
Along the way, I rebuilt my confidence from the ground up. I lost 150 pounds. I dropped the expectations that weren’t mine. I stepped into my voice as a biracial woman. And in the process, I learned something that shapes every piece of content I create today:
People connect with realness. With personality, with story, with the things that make us human.
Infamous Mama Media grew from that realization.
I know content from both sides – the polished brand vision and the lived-in creator perspective.
Most people don’t get both. I do.
I bring the strategy of a creative director, the instinct of a storyteller, and the presence of on-camera talent into one seamless experience. My work is clean, modern, intentional, and elevated… but never cold, never stiff, never “corporate.”
If your brand needs content that is creator-forward and audience-obsessed, I’m your girl.
Working with me feels like collaborating with a friend who knows how to make your content look expensive and effortless at the same time.
I’m the creative partner who:
• makes you comfortable on camera
• reads the room and adapts on the spot
• hypes you up without forcing anything
• makes the process simple, clear, and fun
• brings the ideas and executes them flawlessly
You’re not just hiring a creator.
You’re gaining a collaborator who’s invested in your brand like it’s her own.
My Approach: Personality First. Strategy Always.
Content that performs is content that feels alive.
01
Authenticity over aesthetics .
Aesthetic is the bonus; connection is the engine.
02
Content that blends luxury with real life.
Clean visuals with personality and intention.
03
Stories that feel lived in.
People respond to humans, not scripts.
04
Creative that makes people feel something.
And then makes them fans of your brand for life.